The evolution of new media and tech-savvy environment has been quickly changing the pharmaceutical marketing landscape. Both physicians and users are increasing their reliability on the Internet as a source of health and medical information, prompting pharmaceutical marketers to look at digital channels for opportunities to reach their target audiences. This is how the birth of Medico Marketing too place.

It is an art of exchanging drug information among drug manufacturing company and the doctor, Nurse, Pharmacist or with the end user. The main motive of this is to describe the pharmaceutical company’s products and the way it benefits the patient community in diagnosis or management of the human ailments. Most attractive strategy include proper formulation of objective, identification of a target group, planning/drafting a road map to attain the goal and deep analysis of the marketing plan at periodic intervals for calculating the progress.

This help in launching the product or to retain the pharmaceutical brand in the market; developing the brand image; and to spread information on pharmaceutical products and target indications. Any medicinal product should not be advertised before its approval for sale. The promotional information should be complete enough so as to avoid any misleading information about the medicinal product.  There are different forms of medico marketing which include; providing drug samples to the market; continuing medical education material; arranging workshops and seminars; or sharing digital content etc.

Nowadays, pharmaceutical industry is spending quite a good amount of efforts and money for advertising their product and the regulatory authorities necessitate the genuineness and truthfulness of product claims before advising the same to patients. Hence, it becomes very critical for the physician to provide all correct information to the patients who is actually the end user of the product. Medico marketing composes of following tasks and documents;

• Slide-Kits
• Teaching material for physicians and other specialist audiences
• Teaching materials for sales representatives
• Newsletters
• Medical Journalism
• Public Relations and Brand development
• Whitepapers